The terrorist attacks of September 11, 2001, came to define the Bush-Cheney presidency. Having stolen the election, already sagging in the polls, having lost his Senate majority through a defection, and with neither a direction nor a clue, just months after moving into the White House, Bush already was in trouble. Then came the attacks, and the national and international sense of unity and purpose in mutual grieving and determination for justice and security. And then came the increasingly cynical political machinations by which the Bush-Cheney team manipulated it all into imposing police state surveillance on an innocent public, launching an illegal, immoral, and unjust war, funneling countless billions of booty into the pockets of their friends and political donors, and the election to a second full term, after not actually having been elected to the first one.
With Bush now on tour, making the rounds of the talk shows as he cashes in on the disaster he was to the nation and the world, you would think that professional journalists might want to ask him about the event that defined those eight years, some of which he actually spent in the Oval Office. Professional journalists might want to inquire about how those attacks came to be, and whether or not they could have been prevented. But that would require acts of professional journalism, the likes of which we so rarely see in the broadcast or dead tree media, these days. The facts are there. The questions are not easy. And that likely explains why Bush won't be asked. But for the benefit and edification of those that care about the facts, it's time, yet again, to recount the truly astonishing chain of failures without which the September 11 attacks likely would not have succeeded. An even minimally competent administration likely would have prevented the attacks, and despite the perpetually false framing that Republicans are tough on defense and national security, when the nation most needed but vigilance and competence on defense and national security, the Republican administration of Bush and Cheney could not have failed more disastrously.
Just a month before the 9/11 attacks, while on a month long vacation, Bush was personally handed a presidential daily briefing entitled:
Bin Laden determined to strike in US.
With characteristic intelligence and class, Bush responded with the words:
All right. You've covered your ass, now.
And went fishing.
But Bush wasn't the only member of his administration to blow off warnings, and ignore the threat of terrorism. Indeed, his Attorney General, John Ashcroft, revealed his own lack of concern just a day before the attacks:
In his final budget request for the fiscal year 2003 submitted on Sept. 10 to the budget director, Mitchell E. Daniels Jr., the attorney general called for spending increases in 68 programs, none of which directly involved counterterrorism. Upgrading the F.B.I.'s computer system, one of the areas in which he sought an increase, is relevant to combating terrorism, though Mr. Ashcroft did not defend it on that ground.
But in his Sept. 10 submission to the budget office, Mr. Ashcroft did not endorse F.B.I. requests for $58 million for 149 new counterterrorism field agents, 200 intelligence analysts and 54 additional translators.
Mr. Ashcroft proposed cuts in 14 programs. One proposed $65 million cut was for a program that gives state and local counterterrorism grants for equipment, including radios and decontamination suits and training to localities for counterterrorism preparedness.
And Secretary of Defense Donald Rumsfeld reacted similarly, less than a week before that:
When Senator Carl Levin, a Michigan Democrat who was then chairman of the Armed Services Committee, sought to transfer money to counterterrorism from the missile defense program, Defense Secretary Donald H. Rumsfeld sent a letter on Sept. 6, 2001, saying he would urge Mr. Bush to veto the measure. Mr. Levin nonetheless pushed the measure through the next day on a party-line vote.
And former counterterrorism chief Richard Clarke had this to say about National Security Adviser Condoleezza Rice:
...I believe it was, George Tenet called me and said, "I don't think we're getting the message through. These people aren't acting the way the Clinton people did under similar circumstances." And I suggested to Tenet that he come down and personally brief Condi Rice, that he bring his terrorism team with him. And we sat in the national security adviser's office. And I've used the phrase in the book to describe George Tenet's warnings as "He had his hair on fire." He was about as excited as I'd ever seen him. And he said, "Something is going to happen."
Now, when he said that in December 1999 to the national security adviser, at the time Sandy Berger, Sandy Berger then held daily meetings throughout December 1999 in the White House Situation Room, with the FBI director, the attorney general, the head of the CIA, the head of the Defense Department, and they shook out of their bureaucracies every last piece of information to prevent the attacks. And we did prevent the attacks in December 1999. Dr. Rice chose not to do that.
Indeed:
We know, for example, that then National Security Adviser Rice was warned repeatedly in 2001 about an imminent al-Qaeda attack against the U.S., but, along with Cheney and Rumsfeld, she simply didn't believe that a cave dweller like Osama bin Laden could be that much of a threat. She was warned by the outgoing Clintonite Sandy Berger, in January 2001. She was warned by the White House counterterrorism scold Richard Clarke. And now, with Bob Woodward's new book, State of Denial, and subsequent Washington Post reports, we've been reminded that cia Director George Tenet warned Rice on July 10, 2001, that "the system was blinking red," meaning that there could be "multiple, simultaneous" al-Qaeda attacks on U.S. interests in the coming weeks or months.
The Chairman of the Joint Chiefs of Staff and even Bush himself later made it clear:
The former chairman of the joint chiefs of staff, General Hugh Shelton, said the Bush administration pushed terrorism "farther to the back burner". And in a sympathetic portrait of the young administration, Bush at War, the president himself told the author, Bob Woodward, that he "didn't feel that sense of urgency" about going after Osama bin Laden.
It was clear just a month into the Bush Presidency:
But when it comes to fighting terrorism, administration officials say the United States has no new initiatives to offer. Top antiterrorism officials in the U.S. government tell NEWSWEEK that Bush and his lieutenants have yet to put forth a counterterrorism plan. So far at least, the Bush team has kept on Clinton's counterterrorism czar, Richard Clarke.
There had been explicit warnings even during the transition:
One such meeting took place in the White House situation room during the first week of January 2001. The session was part of a program designed by Bill Clinton's National Security Adviser, Sandy Berger, who wanted the transition between the Clinton and George W. Bush administrations to run as smoothly as possible. With some bitterness, Berger remembered how little he and his colleagues had been helped by the first Bush Administration in 1992-93. Eager to avoid a repeat of that experience, he had set up a series of 10 briefings by his team for his successor, Condoleezza Rice, and her deputy, Stephen Hadley.
Berger attended only one of the briefings—the session that dealt with the threat posed to the U.S. by international terrorism, and especially by al-Qaeda. "I'm coming to this briefing," he says he told Rice, "to underscore how important I think this subject is." Later, alone in his office with Rice, Berger says he told her, "I believe that the Bush Administration will spend more time on terrorism generally, and on al-Qaeda specifically, than any other subject."
But the Bush team was so obliviously sanguine that:
Though Predator drones spotted Osama bin Laden as many as three times in late 2000, the Bush administration did not fly the unmanned planes over Afghanistan during its first eight months and was still refining a plan to use one armed with missiles to kill the al-Qaida leader when Sept. 11 unfolded, current and former U.S. officials say.
And as for Cheney:
Bush administration officials told former Sens. Gary Hart, D-Colo., and Warren Rudman, R-N.H., that they preferred instead to put aside the recommendations issued in the January report by the U.S. Commission on National Security/21st Century. Instead, the White House announced in May that it would have Vice President Dick Cheney study the potential problem of domestic terrorism -- which the bipartisan group had already spent two and a half years studying -- while assigning responsibility for dealing with the issue to the Federal Emergency Management Agency, headed by former Bush campaign manager Joe Allbaugh.
The Hart-Rudman Commission had specifically recommended that the issue of terrorism was such a threat it needed far more than FEMA's attention.
Before the White House decided to go in its own direction, Congress seemed to be taking the commission's suggestions seriously, according to Hart and Rudman. "Frankly, the White House shut it down," Hart says. "The president said 'Please wait, we're going to turn this over to the vice president. We believe FEMA is competent to coordinate this effort.' And so Congress moved on to other things, like tax cuts and the issue of the day."
"We predicted it," Hart says of Tuesday's horrific events. "We said Americans will likely die on American soil, possibly in large numbers -- that's a quote (from the commission's Phase One Report) from the fall of 1999."
Let's highlight that:
Instead, the White House announced in May that it would have Vice President Dick Cheney study the potential problem of domestic terrorism -- which the bipartisan group had already spent two and a half years studying -- while assigning responsibility for dealing with the issue to the Federal Emergency Management Agency, headed by former Bush campaign manager Joe Allbaugh.
The Hart-Rudman Commission had specifically recommended that the issue of terrorism was such a threat it needed far more than FEMA's attention.
Not only did the entire Bush Administration ignore multiple screaming warnings, but Cheney himself was tasked with studying the risk of domestic terrorism! And even though Bush himself said he'd periodically review the issue:
Neither Cheney's review nor Bush's took place.
The record is clear. The evidence is abundant and easy to find. I do not have a staff or Lexis/Nexis or any of the other research tools available to the broadcast and dead tree media, and yet I was able to compile these links. And I've posted them more than once. There may be more facts and more links. If so, the broadcast and dead tree media have the tools to find them. And at the very minimum, they at least have the tools to find what I have found. Or to use this handy outline I have compiled. And some of them also have the opportunity to interview Bush directly. If any of them still have pretenses to being actual journalists, they will confront Bush with some of these facts. And more.
There’s this online store called Kohl’s, but that’s not really all that important right now. What is important is that for Black Friday they’re having some sort of amnesiac episode that’s making them forget to to ask for the last third of the price of any Nintendo DS & Wii game, as well as fully half of any amount of money you’re willing to pay for cheap plastic crapola to stick on the end of your Wii remote.
And we’re totally not just saying that so you’ll just skip the page entirely, allowing us to scoop up those sweet Wii remote induction chargers and some of the other sexy stuff on sale so we can sell them to you at thrice the price a week later. Or all the Nintendo games with their prices mutilated right off. Want to see a Black Friday, check out our ebay shop come December 3rd.
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What is natural search engine optimization (SEO)?
Natural, or Organic, Search Engine Optimization (SEO). It's a process of making your site more search engine friendly by optimizing the entire website design and content. Then the site will be visible in SERPs against optimized keywords or Key phrase.
Why is SEO important?
Search engine optimization is important for a number of reasons including:
- 36% of searchers attribute top organic position with brand quality
- 60% to 70% of all search traffic comes from organic listings
- 90% of organic search traffic is driven from the top five listings
- 62% of searchers view only one page of results before clicking (Jupiter Research)
- Having the No. 1 listing in both organic and paid search can increase click rates by three times
How do natural search differ from paid search?
The primary differences are:
- Paid search can be launched quickly. Natural search generally takes months to show a return.
- Paid search focuses on a large number of keywords. Natural search needs to be focused on a few high-return keywords.
- Paid search is highly measurable. Tracking results on natural search is more difficult (although not impossible).
How much time will it take to see SEO result?
Time is most important factor in SEO life cycle. Once your website cached by search engines, it will take at least 2 weeks to update the results.
Can any one guarantee a #1 ranking in Search Engine?
No. No one can guarantee a #1 placement in SERPs (Search Engine Result Pages), as there are simply too many factors outside our control. In fact, in Google's Information for Webmasters, they recommend that companies beware SEOs that guarantee results.
We are, however, willing and able to make a guarantee as to our SEO ethics.
Will my website stay at the #1 position once my website is placed there?
Search Engine ranking fluctuate frequently. SEO is an on going process. However if your website is maintained by SEO Specialist month to month then it can be stay in top positions.
How long will it take to see results?
This largely depends upon how old the site is. If the site is new, you shouldn't expect to see significant results from Google until the site has been in Google's index for at least six months. Results for new sites can be seen in Yahoo and MSN, generally less than three months.
For sites that have been in existence for a year or more, results from on-page optimization can generally be seen within a few weeks of being placed online.
Google, is highly dependent upon links in its calculation, and prefers links that have been in existence for a long time. As a result, if the market space is competitive, it may take six months or more to see significant results.
What is SEO Copywriting?
In a webpage where the same keyword is repeated again & again, in a way that makes it very difficult to understand what the page is actually trying to say. This is SEO'ed copy.
SEO copywriting is the creation of website copy that includes heavy usage of keywords in hopes to move a page up the search engine rankings. It is generally written to a particular "keyword density", which will supposedly perform well in the search engines.
For search engines with a heavy reliance on on-page factors, such as MSN, or for particularly uncompetitive keywords, SEO copywriting might work, at least to a certain degree. For keywords with any amount of competition on Google and Yahoo, however, it is rarely effective.
What's more, even if the SEO'ed copy works in a search engine, it is rarely effective for the human beings visiting the site.
In addition, SEO copywriting can be very profitable for the SEO firm, as the search engines regularly change their preferred keyword density. This results in more work for the SEO firm as they rewrite the SEO'ed copy, and up charge the client.
We prefer not to use SEO copywriting. We recommend that the targeted keyword be used in the page's copy, but used in a manner that is natural sounding and effective for readers. Our SEO efforts focus on other on-page factors and most importantly - links.
Does this mean copywriting is not important to SEO?
Copywriting is certainly important in SEO. The copy of a website should always be written to maximize the return on marketing dollars. If the visitors to a website do not convert to leads or sales, then the efforts on SEO are wasted.
The copy of a page should focus primarily on effectiveness and conversion rate. Simply use the page's keywords in a natural manner, and optimize the other on-page factors and links.
Also, landing pages can be created to address specific keyword needs that cannot be found on other parts of the site. Each such page must have substantially unique content and not employ deceptive techniques such as redirects, or run the risk of receiving penalties from the search engines.
We offer a full range of copywriting services which can be used in conjunction with either our paid or natural search services.
Do you engage in unethical SEO?
We tend to not see SEO in ethical terms. Notwithstanding potential issues of deception, the way one structures one's webpage is not a concept that should inspire discussions of morality.
There are, however, issues of risk management and tolerance with SEO. Certain techniques might run the risk of being blacklisted by one or more of the search engines. Typically, the more competitive a space is, the more risky the needed techniques are.
As SMO Solutions Search does not work with companies in the truly hypercompetitive space (e.g. gambling and pornography), we have never needed to resort to risky techniques to achieve the rankings our clients demand.
One aspect of SEO that can raise ethical questions is the communication between the SEO firm and the client. Some firms engage in risky techniques without informing the client. That is certainly unethical.
Another area of potentially unethical behavior can be found in firms that provide "SEO" services by building a network of their own sites that drive traffic to the client's site. These are often sold on a per click basis. While this is a viable marketing model, many clients do not realize that the moment they stop paying, the "SEO" they've been buying goes away. In fact, many SEO firms will then turn around and sell this traffic to the former client's competitors.
Apogee Search's SEO practice is built around achieving superior results in the natural listings of the search engines. Baring an algorithm change in the search engine, the traffic does not go away if a client does not continue to engage with Apogee Search (although listings do tend to degrade over time if continue SEO efforts are not made).
Do you offer search engine submission services?
We'll let you in on a secret, assuming a page can be read and indexed by a search engine's search bots; all that is needed to submit to the search engines is a link from a page on another site that is in the Google index.
The automated submission services that you receive constant email spam for are, at best, a waste of money. In many cases, they can actually hurt your site's performance in the search engines, as repetitive submitting of the same site can cause the search engines to invoke a penalty.
How do you select keywords?
Ideally, keywords for natural search are selected by using data from a properly configured and managed paid search campaign. This way, keywords that generate leads and/or sales are certain to be focused on.
Alternatively, detailed analysis can be made on a group of potential keywords to measure their relative search volume and competitiveness, but this data is greatly strengthened with the addition of conversion data from a paid search campaign.
Will you make the changes on my website?
We are not a web design firm, and don't manage the actual pages of your site ourselves. We do, however, make specific, detailed suggestions of changes. And, if you do not have the staff to make the changes yourself, we have a number of web design firms that can do this for you.
What about link rental or purchase?
One of the dirty little secrets of the SEO industry is that many of the people at the top of Google bought their way there through paid links.
Many links can either be bought on a one time basis, or rented month to month. One of the biggest advantages of this is the ability to configure the link exactly how you want it for maximum SEO benefit (begged links often have to be accepted "as is").
Competitive market spaces are likely going to require paid links. We typically recommend either purchasing permanent links or budgeting link rental for at least six months (preferably eight or nine months). Links must "age" before Google allocates them their full benefit.
How do we track the results?
Many SEO firms create their own fuzzy metrics, generally around the idea of "visibility". If a particular key phrase improves from a ranking of 100 to a ranking of 20, they call that a 500% visibility. Rarely do you see such firms concerned about the traffic the rankings bring to your site.
While we certainly monitor rankings in the search engines for our targeted keywords, we are much more concerned with the traffic those rankings generate. And, we are happy to work with you to connect the traffic generated by the search engines to specific leads and sales.
Shankar soma is an experienced SEO, SEM and SMM consultant. He has authored several marketing manuals for small business owners and ecommerce agents. He is a contributing author to several websites and offers advice on dominating Google search results at http://www.shankarsoma.wordpress.com Article Source: |
Real Estate <b>News</b>: China Limits Foreign Investment - Developments - WSJ
Here is a look at real-estate news in the weekend's and Monday's WSJ:
Pulse <b>News</b> Reader for iOS now free
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