Sharon Eisenhauer never thought she would understand budgeting when she was preparing to launch Haiku, her Oakland, California, company making functional, feminine bags for the outdoor recreation market. But once Haiku was up and running, she says, "everything clicked."
"Our budget has been an incredibly useful tool, especially for a product-based business," says Eisenhauer, whose sales are at $1.4 million after six years. "I couldn't do this without it."
An annual budget may seem like the least sexy part of a business – far less interesting, say, than the signature recipes of a restaurant or the cutting-edge apps produced by a software venture. Yet creating a realistic budget and paying attention to it throughout the year can mean the difference between business success and failure.
"Having a budget stacks the odds in your favor dramatically," says Vicki Suiter, a business consultant with Suiter Financial Systems in Novato, California. "It helps you make happen what you want to have happen."
Businesses need two kinds of annual budgets: an operating budget focused on profitability, and a budget focused on cash flow.
Setting an Annual Budget: The Road Map to Profitability
An operating budget is a prediction of all expected revenues and expenses over a 12-month period. It projects your gross and net sales, along with your net profits or losses.
On the expense side, it includes both one-time expenditures such as equipment purchases and ongoing costs such as rent.
Some expenses commonly included in budgets are:
- Rent
- Insurance
- Personnel, including payroll taxes
- Costs of purchasing or producing your product
- Sales and marketing
- Phone, Internet, and utilities
- Repairs and maintenance
- Outside services (accounting, legal etc.)
- Fees and licenses
- Interest
- Depreciation
- Office supplies
- Company vehicles, travel
An operating budget allows you to try out different assumptions in advance for variables like pricing and staffing, so you can take your best shot at making a healthy profit.
"I tell my clients to create three scenarios – best case, worst case, and middle of the road," says Michelle Long, a CPA and business consultant with Long for Success in Kansas City, Missouri. "Their budget helps them identify potential problems that may hamper their chances for success. They can plan for them, or adjust their business model to make it work."
It's relatively easy to create a profit-and-loss budget with accounting software such as QuickBooks. There are also free budget templates available online from organizations like SCORE.
Dig Deeper: 12 Best Tools for Budgeting
Setting an Annual Budget: Cash Flow is King
Novice business owners sometimes neglect the second kind of budget: a cash-flow budget. But in fact, it is problems with cash flow rather than profitability that cause many new businesses to fail.
Positive cash flow means you have enough money on hand to pay your bills at any given point in the year. A business can be profitable but still have cash-flow problems if, for instance, it has to shell out money in advance for inventory but doesn't receive payment from buyers until months later.
"You can operate at a loss for a while – a lot of small businesses do when they start out – but you can't operate with a negative cash flow," Long says.
To create a cash-flow budget, start with the assumptions about income and expenses that you developed for your operating budget. Then figure out, month by month, when you can expect to receive payments and when you'll have to pay bills.
"You may bill clients this month but not collect from them for 60 or 90 days," says Suiter. "If you can see beforehand that you'll be short of cash, you can arrange to get a line of credit, or borrow money, or pay (bills) out of your personal reserve."
You can use a spreadsheet program like Excel to create a cash flow budget, or use a template like this one from the U.S. Small Business Administration.
Dig Deeper: How can I Create a Reliable Cash-flow Budget?
Setting an Annual Budget: The Start-up Budget Challenge
Ongoing businesses can use the prior year's financial data as a starting point in setting next year's budget. But start-ups don't have this advantage. They've got to come up with all their budget numbers from scratch. Some questions you should ask yourself include: How much should we charge for your product or service? How many units of it will we be able to sell in our first year? How much will we need to spend on inventory or production? How many employees will we need, and what will they cost when we add in payroll taxes, workers' comp insurance, and benefits?
Owners of start-up businesses should do detailed research on their industry, their competition and their target market to answer these kinds of questions.
Talk to owners of similar ventures that are not your direct competitors. Look at aggregate industry data: You can find free financial benchmarks for a number of industries at Biz Stats, or at some other sites mentioned by Long in her blog.
DiscoveryBeat 2010 is just a day away. The conference at the Mission Bay conference center in San Francisco will have a single-minded focus on the problem of discovery, or finding the content that you want.
Like in the early days of the internet, finding what you want with the fewest steps possible is a problem that is only getting worse as more and more apps are piling into the Apple, Android and other app stores. The day of a million apps is not that far away. While Google and Yahoo solved the problem of sorting through millions of web sites, no one has figured out how to do the same in the age of apps, where cross-platform complexities and walled gardens stymie easy search solutions.
At DiscoveryBeat, we have assembled 36 experts (and a bunch of moderators) who can cover the breadth of the discovery ecosystem. If you check out our logo, you’ll see that the theme is akin to the discovery of a new world and how to navigate it. The problem of discovery exists inside apps. Brian Reynolds (left), chief game designer, can talk in his fireside chat about how you design an app from the inside out for easier discovery. The discussion will cover topics such as better user interfaces, accessible design, and moving designs to new platforms.
Sebastien DeHalleux (below right), co-founder of EA Playfish, will also have something to say about those topics in his fireside chat — but from the perspective of being inside a company with lots of well-known brands.
What does good design have to do with discovery? Our speaker Bing Gordon, a partner at Kleiner Perkins who will talk on our Investing in Discovery panel, says you can’t have discovery without engagement. If someone plays a game for two months instead of two days, they will be more engaged and share their game more widely. Gordon and his fellow panelists — Jennifer Scott Fonstad of DFJ, Savinay Berry of Granite Ventures, and Peter Relan of incubator YouWeb — will discuss what the opportunities are for investing in entrepreneurial startups and technologies in this new world. What investments make sense in this stage of of the ecosystem’s maturity?
That prompts the question: is anyone making money in discovery? Our Show Me the Money will focus on that question, with participants including Tapjoy’s Lee Linden, Flurry’s Peter Farago, Google-AdMob’s Aunkur Arya, and Mobclix’s Sunil Verma. The money must be there somewhere, right? Big brands are diving into the app markets. We’ll have a panel on that with Tim O’Brien of Disney-Tapulous, Travis Boatman of EA Mobile, James de Jesus of interactive agency AKQA, and Garrick Schmitt of agency Razorfish. And social discovery platforms are emerging. We’ll have a panel on that with Si Shen of PapayaMobile, Jason Citron of Aurora Feint, and Kabir Kasargod of Qualcomm’s Vive service.
We’ll have a lot of A lot of fresh thinking is going into discovery. Dave Smiddy, chief executive of Infrinity, is the winner of our Needle in the Haystack contest for the best new business ideas related to discovery. He’ll talk about creating a new kind of recommendation engine. William Mark, a vice president at research institute SRI, will also speak about how artificial intelligence can be applied to the problem of discovery. SRI spun out Siri, which built a cool AI-based discovery app and which was acquired by Apple.
Vijay Chattha will show that getting press for an app doesn’t have to be routine. Simon Khalaf (right) and Sean Galligan of Flurry will enlighten us on the topic of analytics and making money related to discovery. We’ll also have a lot of inspiring and instructive case studies from successful indie app makers, including Julian Farrior of BackFlip Studios (the maker of Paper Toss), Dave Castelnuovo of Bolt Creative (Pocket God), Doyon Kim of YD Online, Chris Williams of PlayFirst (Diner Dash), Justin Maples of Borken Thumb Apps (Zombie Duck Hunt) and Patrck Mork of GetJar, which runs an indie app store and which recently launched Angry Birds on Android.
One of the most successful new apps of the Twitter era has been Foursquare. We’ll hear how Foursquare — an app whose monetization is heavily related to how users discover new places — got discovered itself in a fireside chat with Holger Luedorf.
We’ll close the door with a discussion of the would-be app kingmakers and their tools. That panel will include Ben Keighran of Chomp, Alan Warms of Appolicious, Laura Fitton of oneforty (which discovers Twitter apps), and Chris DeVore of AppStoreHQ and iPhoneDevSDK.
We hope you’ll join us in the undiscovered country.
Getting content noticed is a challenge for everyone making apps. Join us at DiscoveryBeat 2010 and hear secrets from top industry executives about how to break through and profit in the new cross-platform app ecosystem. From metrics to monetization, we’ll take an in depth look at the best discovery strategies and why they’re working. See the full agenda here. The conference takes place on October 18 at the Mission Bay Conference Center in San Francisco. Sponsors include Flurry, Adobe, YD Online, Offermobi, appbackr, Altcatel-Lucent, Appolicious, AppLaunchPR, and Herakles Data Center. To register, click here. Hurry though. Tickets are limited, and going fast.
Next Story: WSJ reports Facebook apps — including banned LOLapps games — transmitted private user data Previous Story: Why did Facebook unplug LOLapps games with 150M users?
Britain Orders Inquiry Into <b>News</b> Corp.'s BSkyB Bid - NYTimes.com
Vince Cable, the British business secretary, ordered the communications regulator Ofcom to conduct an inquiry into News Corp.'s bid to take over the satellite television company BSkyB.
Why Facebook Deals is Bad <b>News</b> for Foursquare - Techland - TIME.com
Foursquare just got Facebooked. And it's more than just a poking. It might be a body blow to one of the location-based service's killer features. When I first covered Foursquare for TIME in January, I gave the (then) pint-sized start-up ...
Panasonic GF2 announced and previewed: Digital Photography Review
Panasonic GF2 announced and previewed: Panasonic has announced the Lumix DMC-GF2 Micro Four Thirds camera. A simplified version of the company's GF1, it inherits the same flat-body design but with revised control layout and touch-screen ...
bench craft company
Sharon Eisenhauer never thought she would understand budgeting when she was preparing to launch Haiku, her Oakland, California, company making functional, feminine bags for the outdoor recreation market. But once Haiku was up and running, she says, "everything clicked."
"Our budget has been an incredibly useful tool, especially for a product-based business," says Eisenhauer, whose sales are at $1.4 million after six years. "I couldn't do this without it."
An annual budget may seem like the least sexy part of a business – far less interesting, say, than the signature recipes of a restaurant or the cutting-edge apps produced by a software venture. Yet creating a realistic budget and paying attention to it throughout the year can mean the difference between business success and failure.
"Having a budget stacks the odds in your favor dramatically," says Vicki Suiter, a business consultant with Suiter Financial Systems in Novato, California. "It helps you make happen what you want to have happen."
Businesses need two kinds of annual budgets: an operating budget focused on profitability, and a budget focused on cash flow.
Setting an Annual Budget: The Road Map to Profitability
An operating budget is a prediction of all expected revenues and expenses over a 12-month period. It projects your gross and net sales, along with your net profits or losses.
On the expense side, it includes both one-time expenditures such as equipment purchases and ongoing costs such as rent.
Some expenses commonly included in budgets are:
- Rent
- Insurance
- Personnel, including payroll taxes
- Costs of purchasing or producing your product
- Sales and marketing
- Phone, Internet, and utilities
- Repairs and maintenance
- Outside services (accounting, legal etc.)
- Fees and licenses
- Interest
- Depreciation
- Office supplies
- Company vehicles, travel
An operating budget allows you to try out different assumptions in advance for variables like pricing and staffing, so you can take your best shot at making a healthy profit.
"I tell my clients to create three scenarios – best case, worst case, and middle of the road," says Michelle Long, a CPA and business consultant with Long for Success in Kansas City, Missouri. "Their budget helps them identify potential problems that may hamper their chances for success. They can plan for them, or adjust their business model to make it work."
It's relatively easy to create a profit-and-loss budget with accounting software such as QuickBooks. There are also free budget templates available online from organizations like SCORE.
Dig Deeper: 12 Best Tools for Budgeting
Setting an Annual Budget: Cash Flow is King
Novice business owners sometimes neglect the second kind of budget: a cash-flow budget. But in fact, it is problems with cash flow rather than profitability that cause many new businesses to fail.
Positive cash flow means you have enough money on hand to pay your bills at any given point in the year. A business can be profitable but still have cash-flow problems if, for instance, it has to shell out money in advance for inventory but doesn't receive payment from buyers until months later.
"You can operate at a loss for a while – a lot of small businesses do when they start out – but you can't operate with a negative cash flow," Long says.
To create a cash-flow budget, start with the assumptions about income and expenses that you developed for your operating budget. Then figure out, month by month, when you can expect to receive payments and when you'll have to pay bills.
"You may bill clients this month but not collect from them for 60 or 90 days," says Suiter. "If you can see beforehand that you'll be short of cash, you can arrange to get a line of credit, or borrow money, or pay (bills) out of your personal reserve."
You can use a spreadsheet program like Excel to create a cash flow budget, or use a template like this one from the U.S. Small Business Administration.
Dig Deeper: How can I Create a Reliable Cash-flow Budget?
Setting an Annual Budget: The Start-up Budget Challenge
Ongoing businesses can use the prior year's financial data as a starting point in setting next year's budget. But start-ups don't have this advantage. They've got to come up with all their budget numbers from scratch. Some questions you should ask yourself include: How much should we charge for your product or service? How many units of it will we be able to sell in our first year? How much will we need to spend on inventory or production? How many employees will we need, and what will they cost when we add in payroll taxes, workers' comp insurance, and benefits?
Owners of start-up businesses should do detailed research on their industry, their competition and their target market to answer these kinds of questions.
Talk to owners of similar ventures that are not your direct competitors. Look at aggregate industry data: You can find free financial benchmarks for a number of industries at Biz Stats, or at some other sites mentioned by Long in her blog.
DiscoveryBeat 2010 is just a day away. The conference at the Mission Bay conference center in San Francisco will have a single-minded focus on the problem of discovery, or finding the content that you want.
Like in the early days of the internet, finding what you want with the fewest steps possible is a problem that is only getting worse as more and more apps are piling into the Apple, Android and other app stores. The day of a million apps is not that far away. While Google and Yahoo solved the problem of sorting through millions of web sites, no one has figured out how to do the same in the age of apps, where cross-platform complexities and walled gardens stymie easy search solutions.
At DiscoveryBeat, we have assembled 36 experts (and a bunch of moderators) who can cover the breadth of the discovery ecosystem. If you check out our logo, you’ll see that the theme is akin to the discovery of a new world and how to navigate it. The problem of discovery exists inside apps. Brian Reynolds (left), chief game designer, can talk in his fireside chat about how you design an app from the inside out for easier discovery. The discussion will cover topics such as better user interfaces, accessible design, and moving designs to new platforms.
Sebastien DeHalleux (below right), co-founder of EA Playfish, will also have something to say about those topics in his fireside chat — but from the perspective of being inside a company with lots of well-known brands.
What does good design have to do with discovery? Our speaker Bing Gordon, a partner at Kleiner Perkins who will talk on our Investing in Discovery panel, says you can’t have discovery without engagement. If someone plays a game for two months instead of two days, they will be more engaged and share their game more widely. Gordon and his fellow panelists — Jennifer Scott Fonstad of DFJ, Savinay Berry of Granite Ventures, and Peter Relan of incubator YouWeb — will discuss what the opportunities are for investing in entrepreneurial startups and technologies in this new world. What investments make sense in this stage of of the ecosystem’s maturity?
That prompts the question: is anyone making money in discovery? Our Show Me the Money will focus on that question, with participants including Tapjoy’s Lee Linden, Flurry’s Peter Farago, Google-AdMob’s Aunkur Arya, and Mobclix’s Sunil Verma. The money must be there somewhere, right? Big brands are diving into the app markets. We’ll have a panel on that with Tim O’Brien of Disney-Tapulous, Travis Boatman of EA Mobile, James de Jesus of interactive agency AKQA, and Garrick Schmitt of agency Razorfish. And social discovery platforms are emerging. We’ll have a panel on that with Si Shen of PapayaMobile, Jason Citron of Aurora Feint, and Kabir Kasargod of Qualcomm’s Vive service.
We’ll have a lot of A lot of fresh thinking is going into discovery. Dave Smiddy, chief executive of Infrinity, is the winner of our Needle in the Haystack contest for the best new business ideas related to discovery. He’ll talk about creating a new kind of recommendation engine. William Mark, a vice president at research institute SRI, will also speak about how artificial intelligence can be applied to the problem of discovery. SRI spun out Siri, which built a cool AI-based discovery app and which was acquired by Apple.
Vijay Chattha will show that getting press for an app doesn’t have to be routine. Simon Khalaf (right) and Sean Galligan of Flurry will enlighten us on the topic of analytics and making money related to discovery. We’ll also have a lot of inspiring and instructive case studies from successful indie app makers, including Julian Farrior of BackFlip Studios (the maker of Paper Toss), Dave Castelnuovo of Bolt Creative (Pocket God), Doyon Kim of YD Online, Chris Williams of PlayFirst (Diner Dash), Justin Maples of Borken Thumb Apps (Zombie Duck Hunt) and Patrck Mork of GetJar, which runs an indie app store and which recently launched Angry Birds on Android.
One of the most successful new apps of the Twitter era has been Foursquare. We’ll hear how Foursquare — an app whose monetization is heavily related to how users discover new places — got discovered itself in a fireside chat with Holger Luedorf.
We’ll close the door with a discussion of the would-be app kingmakers and their tools. That panel will include Ben Keighran of Chomp, Alan Warms of Appolicious, Laura Fitton of oneforty (which discovers Twitter apps), and Chris DeVore of AppStoreHQ and iPhoneDevSDK.
We hope you’ll join us in the undiscovered country.
Getting content noticed is a challenge for everyone making apps. Join us at DiscoveryBeat 2010 and hear secrets from top industry executives about how to break through and profit in the new cross-platform app ecosystem. From metrics to monetization, we’ll take an in depth look at the best discovery strategies and why they’re working. See the full agenda here. The conference takes place on October 18 at the Mission Bay Conference Center in San Francisco. Sponsors include Flurry, Adobe, YD Online, Offermobi, appbackr, Altcatel-Lucent, Appolicious, AppLaunchPR, and Herakles Data Center. To register, click here. Hurry though. Tickets are limited, and going fast.
Next Story: WSJ reports Facebook apps — including banned LOLapps games — transmitted private user data Previous Story: Why did Facebook unplug LOLapps games with 150M users?
Britain Orders Inquiry Into <b>News</b> Corp.'s BSkyB Bid - NYTimes.com
Vince Cable, the British business secretary, ordered the communications regulator Ofcom to conduct an inquiry into News Corp.'s bid to take over the satellite television company BSkyB.
Why Facebook Deals is Bad <b>News</b> for Foursquare - Techland - TIME.com
Foursquare just got Facebooked. And it's more than just a poking. It might be a body blow to one of the location-based service's killer features. When I first covered Foursquare for TIME in January, I gave the (then) pint-sized start-up ...
Panasonic GF2 announced and previewed: Digital Photography Review
Panasonic GF2 announced and previewed: Panasonic has announced the Lumix DMC-GF2 Micro Four Thirds camera. A simplified version of the company's GF1, it inherits the same flat-body design but with revised control layout and touch-screen ...
bench craft company
bench craft company
bench craft company
Britain Orders Inquiry Into <b>News</b> Corp.'s BSkyB Bid - NYTimes.com
Vince Cable, the British business secretary, ordered the communications regulator Ofcom to conduct an inquiry into News Corp.'s bid to take over the satellite television company BSkyB.
Why Facebook Deals is Bad <b>News</b> for Foursquare - Techland - TIME.com
Foursquare just got Facebooked. And it's more than just a poking. It might be a body blow to one of the location-based service's killer features. When I first covered Foursquare for TIME in January, I gave the (then) pint-sized start-up ...
Panasonic GF2 announced and previewed: Digital Photography Review
Panasonic GF2 announced and previewed: Panasonic has announced the Lumix DMC-GF2 Micro Four Thirds camera. A simplified version of the company's GF1, it inherits the same flat-body design but with revised control layout and touch-screen ...
bench craft company
Sharon Eisenhauer never thought she would understand budgeting when she was preparing to launch Haiku, her Oakland, California, company making functional, feminine bags for the outdoor recreation market. But once Haiku was up and running, she says, "everything clicked."
"Our budget has been an incredibly useful tool, especially for a product-based business," says Eisenhauer, whose sales are at $1.4 million after six years. "I couldn't do this without it."
An annual budget may seem like the least sexy part of a business – far less interesting, say, than the signature recipes of a restaurant or the cutting-edge apps produced by a software venture. Yet creating a realistic budget and paying attention to it throughout the year can mean the difference between business success and failure.
"Having a budget stacks the odds in your favor dramatically," says Vicki Suiter, a business consultant with Suiter Financial Systems in Novato, California. "It helps you make happen what you want to have happen."
Businesses need two kinds of annual budgets: an operating budget focused on profitability, and a budget focused on cash flow.
Setting an Annual Budget: The Road Map to Profitability
An operating budget is a prediction of all expected revenues and expenses over a 12-month period. It projects your gross and net sales, along with your net profits or losses.
On the expense side, it includes both one-time expenditures such as equipment purchases and ongoing costs such as rent.
Some expenses commonly included in budgets are:
- Rent
- Insurance
- Personnel, including payroll taxes
- Costs of purchasing or producing your product
- Sales and marketing
- Phone, Internet, and utilities
- Repairs and maintenance
- Outside services (accounting, legal etc.)
- Fees and licenses
- Interest
- Depreciation
- Office supplies
- Company vehicles, travel
An operating budget allows you to try out different assumptions in advance for variables like pricing and staffing, so you can take your best shot at making a healthy profit.
"I tell my clients to create three scenarios – best case, worst case, and middle of the road," says Michelle Long, a CPA and business consultant with Long for Success in Kansas City, Missouri. "Their budget helps them identify potential problems that may hamper their chances for success. They can plan for them, or adjust their business model to make it work."
It's relatively easy to create a profit-and-loss budget with accounting software such as QuickBooks. There are also free budget templates available online from organizations like SCORE.
Dig Deeper: 12 Best Tools for Budgeting
Setting an Annual Budget: Cash Flow is King
Novice business owners sometimes neglect the second kind of budget: a cash-flow budget. But in fact, it is problems with cash flow rather than profitability that cause many new businesses to fail.
Positive cash flow means you have enough money on hand to pay your bills at any given point in the year. A business can be profitable but still have cash-flow problems if, for instance, it has to shell out money in advance for inventory but doesn't receive payment from buyers until months later.
"You can operate at a loss for a while – a lot of small businesses do when they start out – but you can't operate with a negative cash flow," Long says.
To create a cash-flow budget, start with the assumptions about income and expenses that you developed for your operating budget. Then figure out, month by month, when you can expect to receive payments and when you'll have to pay bills.
"You may bill clients this month but not collect from them for 60 or 90 days," says Suiter. "If you can see beforehand that you'll be short of cash, you can arrange to get a line of credit, or borrow money, or pay (bills) out of your personal reserve."
You can use a spreadsheet program like Excel to create a cash flow budget, or use a template like this one from the U.S. Small Business Administration.
Dig Deeper: How can I Create a Reliable Cash-flow Budget?
Setting an Annual Budget: The Start-up Budget Challenge
Ongoing businesses can use the prior year's financial data as a starting point in setting next year's budget. But start-ups don't have this advantage. They've got to come up with all their budget numbers from scratch. Some questions you should ask yourself include: How much should we charge for your product or service? How many units of it will we be able to sell in our first year? How much will we need to spend on inventory or production? How many employees will we need, and what will they cost when we add in payroll taxes, workers' comp insurance, and benefits?
Owners of start-up businesses should do detailed research on their industry, their competition and their target market to answer these kinds of questions.
Talk to owners of similar ventures that are not your direct competitors. Look at aggregate industry data: You can find free financial benchmarks for a number of industries at Biz Stats, or at some other sites mentioned by Long in her blog.
DiscoveryBeat 2010 is just a day away. The conference at the Mission Bay conference center in San Francisco will have a single-minded focus on the problem of discovery, or finding the content that you want.
Like in the early days of the internet, finding what you want with the fewest steps possible is a problem that is only getting worse as more and more apps are piling into the Apple, Android and other app stores. The day of a million apps is not that far away. While Google and Yahoo solved the problem of sorting through millions of web sites, no one has figured out how to do the same in the age of apps, where cross-platform complexities and walled gardens stymie easy search solutions.
At DiscoveryBeat, we have assembled 36 experts (and a bunch of moderators) who can cover the breadth of the discovery ecosystem. If you check out our logo, you’ll see that the theme is akin to the discovery of a new world and how to navigate it. The problem of discovery exists inside apps. Brian Reynolds (left), chief game designer, can talk in his fireside chat about how you design an app from the inside out for easier discovery. The discussion will cover topics such as better user interfaces, accessible design, and moving designs to new platforms.
Sebastien DeHalleux (below right), co-founder of EA Playfish, will also have something to say about those topics in his fireside chat — but from the perspective of being inside a company with lots of well-known brands.
What does good design have to do with discovery? Our speaker Bing Gordon, a partner at Kleiner Perkins who will talk on our Investing in Discovery panel, says you can’t have discovery without engagement. If someone plays a game for two months instead of two days, they will be more engaged and share their game more widely. Gordon and his fellow panelists — Jennifer Scott Fonstad of DFJ, Savinay Berry of Granite Ventures, and Peter Relan of incubator YouWeb — will discuss what the opportunities are for investing in entrepreneurial startups and technologies in this new world. What investments make sense in this stage of of the ecosystem’s maturity?
That prompts the question: is anyone making money in discovery? Our Show Me the Money will focus on that question, with participants including Tapjoy’s Lee Linden, Flurry’s Peter Farago, Google-AdMob’s Aunkur Arya, and Mobclix’s Sunil Verma. The money must be there somewhere, right? Big brands are diving into the app markets. We’ll have a panel on that with Tim O’Brien of Disney-Tapulous, Travis Boatman of EA Mobile, James de Jesus of interactive agency AKQA, and Garrick Schmitt of agency Razorfish. And social discovery platforms are emerging. We’ll have a panel on that with Si Shen of PapayaMobile, Jason Citron of Aurora Feint, and Kabir Kasargod of Qualcomm’s Vive service.
We’ll have a lot of A lot of fresh thinking is going into discovery. Dave Smiddy, chief executive of Infrinity, is the winner of our Needle in the Haystack contest for the best new business ideas related to discovery. He’ll talk about creating a new kind of recommendation engine. William Mark, a vice president at research institute SRI, will also speak about how artificial intelligence can be applied to the problem of discovery. SRI spun out Siri, which built a cool AI-based discovery app and which was acquired by Apple.
Vijay Chattha will show that getting press for an app doesn’t have to be routine. Simon Khalaf (right) and Sean Galligan of Flurry will enlighten us on the topic of analytics and making money related to discovery. We’ll also have a lot of inspiring and instructive case studies from successful indie app makers, including Julian Farrior of BackFlip Studios (the maker of Paper Toss), Dave Castelnuovo of Bolt Creative (Pocket God), Doyon Kim of YD Online, Chris Williams of PlayFirst (Diner Dash), Justin Maples of Borken Thumb Apps (Zombie Duck Hunt) and Patrck Mork of GetJar, which runs an indie app store and which recently launched Angry Birds on Android.
One of the most successful new apps of the Twitter era has been Foursquare. We’ll hear how Foursquare — an app whose monetization is heavily related to how users discover new places — got discovered itself in a fireside chat with Holger Luedorf.
We’ll close the door with a discussion of the would-be app kingmakers and their tools. That panel will include Ben Keighran of Chomp, Alan Warms of Appolicious, Laura Fitton of oneforty (which discovers Twitter apps), and Chris DeVore of AppStoreHQ and iPhoneDevSDK.
We hope you’ll join us in the undiscovered country.
Getting content noticed is a challenge for everyone making apps. Join us at DiscoveryBeat 2010 and hear secrets from top industry executives about how to break through and profit in the new cross-platform app ecosystem. From metrics to monetization, we’ll take an in depth look at the best discovery strategies and why they’re working. See the full agenda here. The conference takes place on October 18 at the Mission Bay Conference Center in San Francisco. Sponsors include Flurry, Adobe, YD Online, Offermobi, appbackr, Altcatel-Lucent, Appolicious, AppLaunchPR, and Herakles Data Center. To register, click here. Hurry though. Tickets are limited, and going fast.
Next Story: WSJ reports Facebook apps — including banned LOLapps games — transmitted private user data Previous Story: Why did Facebook unplug LOLapps games with 150M users?
bench craft company
Britain Orders Inquiry Into <b>News</b> Corp.'s BSkyB Bid - NYTimes.com
Vince Cable, the British business secretary, ordered the communications regulator Ofcom to conduct an inquiry into News Corp.'s bid to take over the satellite television company BSkyB.
Why Facebook Deals is Bad <b>News</b> for Foursquare - Techland - TIME.com
Foursquare just got Facebooked. And it's more than just a poking. It might be a body blow to one of the location-based service's killer features. When I first covered Foursquare for TIME in January, I gave the (then) pint-sized start-up ...
Panasonic GF2 announced and previewed: Digital Photography Review
Panasonic GF2 announced and previewed: Panasonic has announced the Lumix DMC-GF2 Micro Four Thirds camera. A simplified version of the company's GF1, it inherits the same flat-body design but with revised control layout and touch-screen ...
bench craft company
bench craft company
Britain Orders Inquiry Into <b>News</b> Corp.'s BSkyB Bid - NYTimes.com
Vince Cable, the British business secretary, ordered the communications regulator Ofcom to conduct an inquiry into News Corp.'s bid to take over the satellite television company BSkyB.
Why Facebook Deals is Bad <b>News</b> for Foursquare - Techland - TIME.com
Foursquare just got Facebooked. And it's more than just a poking. It might be a body blow to one of the location-based service's killer features. When I first covered Foursquare for TIME in January, I gave the (then) pint-sized start-up ...
Panasonic GF2 announced and previewed: Digital Photography Review
Panasonic GF2 announced and previewed: Panasonic has announced the Lumix DMC-GF2 Micro Four Thirds camera. A simplified version of the company's GF1, it inherits the same flat-body design but with revised control layout and touch-screen ...
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Britain Orders Inquiry Into <b>News</b> Corp.'s BSkyB Bid - NYTimes.com
Vince Cable, the British business secretary, ordered the communications regulator Ofcom to conduct an inquiry into News Corp.'s bid to take over the satellite television company BSkyB.
Why Facebook Deals is Bad <b>News</b> for Foursquare - Techland - TIME.com
Foursquare just got Facebooked. And it's more than just a poking. It might be a body blow to one of the location-based service's killer features. When I first covered Foursquare for TIME in January, I gave the (then) pint-sized start-up ...
Panasonic GF2 announced and previewed: Digital Photography Review
Panasonic GF2 announced and previewed: Panasonic has announced the Lumix DMC-GF2 Micro Four Thirds camera. A simplified version of the company's GF1, it inherits the same flat-body design but with revised control layout and touch-screen ...
bench craft company
Britain Orders Inquiry Into <b>News</b> Corp.'s BSkyB Bid - NYTimes.com
Vince Cable, the British business secretary, ordered the communications regulator Ofcom to conduct an inquiry into News Corp.'s bid to take over the satellite television company BSkyB.
Why Facebook Deals is Bad <b>News</b> for Foursquare - Techland - TIME.com
Foursquare just got Facebooked. And it's more than just a poking. It might be a body blow to one of the location-based service's killer features. When I first covered Foursquare for TIME in January, I gave the (then) pint-sized start-up ...
Panasonic GF2 announced and previewed: Digital Photography Review
Panasonic GF2 announced and previewed: Panasonic has announced the Lumix DMC-GF2 Micro Four Thirds camera. A simplified version of the company's GF1, it inherits the same flat-body design but with revised control layout and touch-screen ...
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Britain Orders Inquiry Into <b>News</b> Corp.'s BSkyB Bid - NYTimes.com
Vince Cable, the British business secretary, ordered the communications regulator Ofcom to conduct an inquiry into News Corp.'s bid to take over the satellite television company BSkyB.
Why Facebook Deals is Bad <b>News</b> for Foursquare - Techland - TIME.com
Foursquare just got Facebooked. And it's more than just a poking. It might be a body blow to one of the location-based service's killer features. When I first covered Foursquare for TIME in January, I gave the (then) pint-sized start-up ...
Panasonic GF2 announced and previewed: Digital Photography Review
Panasonic GF2 announced and previewed: Panasonic has announced the Lumix DMC-GF2 Micro Four Thirds camera. A simplified version of the company's GF1, it inherits the same flat-body design but with revised control layout and touch-screen ...
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As more people start to use the internet everyday the opportunity to make money online with affiliate programs only becomes better and more lucrative. Every person online is a potential customer and hundreds of thousands of people log in to the internet every day, not to mention those who already use the internet daily. By putting these groups of people together you can imagine the the possibilities for affiliate programs are great. Although, you do have to look at making money with affiliate programs like the business that it is, in knowing that it's not going to come as easy as the numbers suggest.
There are some misconceptions involved when most people enter into affiliate programs without being schooled on the basic facts. This mostly stems from the advertising methods sometimes used by those who promote them. Some advertisers can make outlandish promises and make affiliate program profit seem so simple that you wonder why everybody isn't doing it. You'll give yourself a good chance of success if you understand that making money online with affiliate programs is not an effortless path to wealth and security. However, your financial goals can be achieved depending on your current situation. If you happen to be unhappy with your current career, then you should not overlook the opportunity that affiliate programs offer you.
Here are two steps that will help you make money online with affiliate programs.
Choose an affiliate program that links to a current interest of yours. By this, I means you should get started in an area that you are drawn to naturally, a subject that you know. The reason behind this is that the money you make in the beginning will be small, so promoting something you enjoy and love will perhaps give you the drive to push past the lean beginning stages until you reach a point where your affiliate sales are constant and you are profitable. When you make money with affiliate programs you are basically running your own home business. At the start of any business you can't expect to be in the profit right away. On the contrary, you will probably have to work long and hard at the beginning, and keep a budget along the way. These sacrifices might be something that cause you to give up on your business if it isn't something that you believe in. Your profits will pour in, sooner or later, from a labor of love.
Build a website with content related to your affiliate program. Building content sites is easy with the advent of blogs and squidoo lenses. They are an easy and organized means to adding content to a blank canvas of a website that you can customize with content and links to your affiliate sales page. The great this is that if you are unfamiliar with how to use and manipulate blogs and lenses for your own purposes, most sites that offer these free websites offer more than ample help to get you started. The content of your new site will be intricately related to the products and services you hope to sell. You will want to provide solid and honest information about your goods, and try to persuade your visitors that your products will be of benefit to them. With a well organized website, making money online with affiliate programs becomes a lot easier.
Michael Laleye Is A Plug In Profit Site Member As Well As An Authority On Developing Home Based Affiliate Businesses. Get more Information On How To Make Money Online With Affiliate Programs. For Affiliate Business Ideas To Make Money Online, Visit: http://www.myaffiliatestarter.com
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