Consumer: Making Money Online Forum

Techni
said...

I believe both:

1) Google did not knowingly downrank other search engines. It happened due to us preferring Google

2) Google has every right to downrank other search engines both because its GOOGLE'S SITE and because if other search engines really need Google/another search engine for their promotion, then they've already failed.

November 30, 2010 11:16 AM

pTAM
said...

+1 to point 2 @Techni

November 30, 2010 11:36 AM

jheaduk
said...

Personally I'd prefer it if you forgot all the bells and whistles and just made the algorithm better. The simplicity of the list was beautiful. The instant, preview blahblahblah gizmos just get in the way.

November 30, 2010 11:36 AM

Mikie
said...

I'm Irish (within the EU) so the results of these commissions impact me, in the past the commission has been very good at stopping anti competitive behaviour ( take IE being distributed with windows) however sometimes enough is enough.

When I search for something I don't want to be presented with a list of search engine listings as the results, after all if they force the point we would end up with result pages only leading to each other. In my opinion other search engines should be excluded from all results bar those with the term search engine.

After all it's Googles ability to weed out bad results that made it the leader in the industry it would be ridiculus and wrong to force it any other way.

November 30, 2010 11:48 AM

JNG
said...

I understand what Google is doing, but I also understand it is easy to run any kind of diagnostic/test to show that your "users" prefer your search result format, so cloaking it as providing a better user value is quite illusory.

November 30, 2010 11:53 AM

Colin Bruce
said...

How about levelling the playing field a wee bit: any internal Google product page that has a noindex tag should not be shown in Google's own main search results.

http://www.google.com/robots.txt

November 30, 2010 12:16 PM

Kurt
said...

I can't see why the Commission should care about the views of an American company, why players as Google or Microsoft are relevant who only reside in Europe to benefit from Irish tax dumping.

November 30, 2010 1:59 PM

Skyler Loth
said...

Like Techni said, other search engines are down ranked because people who are searching on google PREFER Google.
I don't think Google should have to be sued for how they portray competing products even if they do purposely downrank them (which I highly doubt they do) You don't see any references to Android on Microsoft's windows phone website.
Google isn't successful because its anti-competitive and uses dirty tactics. Google is successful because its products are better than the competition.

November 30, 2010 3:49 PM

john
said...

Your algorithm is getting greedy. Or is it the "algorithm"?

"Answering users' queries accurately and quickly is our number one goal."

Ha, Anyone whom has used adwords and delt with a low quality score (even though your website accommodates all of adwords recommendations). Knows better than that.

Not to mention that Google gives your keyword a fake quality score that instantly goes down, the moment you give your payment information.

Your algorithm is getting greedy. Or is it the "algorithm"?

November 30, 2010 6:59 PM

pg
said...

I am sure EU has a valid case. I noticed several times ShaadiKaroge.com was listed on 4th place on page 1 and suddenly next day it was on page 3 or 4 for the keyword "Shaadi" if you search from USA while Shaadi.com occupies first 3 places. Shaadi.com is funded by Sequoia Capital who also funded Google.com, I am sure Google manipulates results and I am also planning to file complaint with DOJ as I may have screen shots.

November 30, 2010 7:37 PM

naumeer1
said...

personally i would prefer google is the best amongst all google is for people what i like the most about google is google lets every 1 use their campaigns and tools like adsense, translator, google base and more are coming if any other search engine would be smart like google we would have used those but google = best in every aspect accurate, simple and effective great work guys keep up the good work

November 30, 2010 8:24 PM

Van Damme Dries
said...

Dear commission,
Don't like how Google works? - Stop using it and go waste tax money on some other dang investigation.

Seriously, i mean - what is even the ppint of investigating this. Even if they downgrade others, theoretically speaking the eu commission wouldn't be able to do a thing about it since bing and yahoo might be doing it themselves?

Don't like googles way of work? Fine, don't use it, but don't go wasting my tax money on this nonsense investigation.

November 30, 2010 11:08 PM

Every startup needs to understand that the customer paradigm has dramatically shifted over the past two years with pervasive social networks and smartphones. The customer base is no longer a mass audience that can be driven by mass media, but a dynamic network of individual customers who interact with each other, and expect to interact with you as a business.

If your business doesn’t connect with your customers, individually and as a community, demanding customers will not only ignore you, but will actively keep other customers away. According to the 2009 Tribalization of Business Study by Deloitte Development, one third of all online communities now launched by businesses fail to engage even a hundred participants.

A new book by David L. Rogers, titled The Network is Your Customer, elaborates on this paradigm shift, and outlines the following five key strategies to thrive in this digital age, prioritized from the most basic to the most complex in value to the customer:

Access to your business from the relevant network of customers. Every organization today faces the expectations of an always-on world. To compete, startups must find ways to provide customers an easier, faster, more pervasive connection to digital networks, via mobile as well as the Internet.
Engage customers with relevant and valuable content. In an environment of media overload and rampant ad-skipping, startups that want to engage customer networks need to create content that customers actually want to consume. Funny videos and worthless give-aways won’t make your website go “viral” these days.
Customize your interactions to meet unique customer needs. You need to give customers the tools to customize products, services, and content to suit their needs and interests, to engage them more deeply, add value, and differentiate your offering from competitors.
Connect to the customer in your communication. Join in conversations with customers who are already shaping brand perception and sharing their ideas and opinions on the Web. Conversations may be on existing social media, or on your own brand forum established specifically for this purpose.
Collaborate with customers on shared goals. One of the most powerful ways to engage customer networks is to invite them to collaborate with your startup on shared goals and projects. This requires the right balance of motivators (love, glory, and money), and the right balance of bottoms-up versus top-down control.

Many businesses that seem to understand the new paradigm still fall for some common mistakes, like the following, that can blunt the effectiveness of their efforts:

Infatuation with technology. Founders too often see a list of the latest hot tools, and go after them, without first making the proper analysis and connect to relevant customers. The best tools, if not relevant or used incorrectly, can’t save you.
Lack of customer insight. Startups launch plans without taking the time to understand the networked behavior of their customers, or the drivers for that behavior.
Lack of clear objectives. Without a clear scope and vision, efforts become unfocused, lack impact, and are impossible to measure. Everyone on the team has to be involved and on board, or the efforts will be fragmented.

This book outlines a good process for planning and implementing a customer network strategy to match your customers, your business, and your objectives – whether you need to drive sales, reduce costs, gain customer insight, or build breakthrough products and services.

The bottom line is that today, whatever your goals and whatever your business, the network is your customer. Connect to it and win customers.

Marty Zwilling

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Monday, January 10, 2011

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